I am a web developer, SEO specialist and digital marketer who builds sites that generate enquiries. My work focuses on two outcomes: stronger visibility in traditional search, and stronger visibility in AI answers through Generative Engine Optimization (GEO).
I am the co-founder and Managing Director of Translator UK, a national translation agency operating in one of the most competitive organic search environments in professional services.
Over the past 15+ years, I have been directly responsible for building and protecting search visibility across dozens of location-based service pages, competing against global agencies, directories, and marketplaces. The work was not theoretical. Rankings paid salaries.
Translator UK grew into a network of 500+ professional translators, serving clients across the UK and internationally, and maintaining a 4.4/5 rating across more than 1,600 verified reviews. That growth was driven primarily by organic discovery and trust signals, not paid acquisition.
This background matters because Generative Engine Optimization rewards the same fundamentals that kept Translator UK visible for years: clarity, consistency, entity trust, and content that answers real questions accurately.
Translation taught me precision. Small ambiguities change meaning. That same discipline now applies to how AI systems interpret brands, services, and authority. GEO is not a shortcut. It is about reducing uncertainty for machines in the same way good translation reduces uncertainty for people.
I divide my time between London and the south of Spain. Over the years I have built, hosted, maintained and marketed websites across multiple markets. I started inside real businesses, solving real problems: getting discovered, earning trust, and turning traffic into leads.
My consulting work is UK-focused, with clients across the UK and internationally.
Today, I bring that same approach to GEO consulting, helping businesses become the source that AI systems reference, while also strengthening the SEO fundamentals that drive consistent pipeline.
Outside of work, my favourite hobby is padel. It keeps me sane and it keeps my competitive edge switched on.
GEO works best when it is not treated as a buzzword. It is a practical layer on top of proven SEO: clarity, coverage, and credibility. My process is simple:
If you want a fast start, begin with a visibility review, then execute in a tight loop: publish, improve, validate, repeat.
I have recently worked with businesses across services, hospitality and experiences. Examples include:
If you want to improve your visibility in AI answers and traditional search, start with a focused review. I will assess entity clarity, content structure, snippet readiness, and technical issues that reduce trust.
Use the quick enquiry form on the home page, or email me directly.
Email: hello@geo-consultant.co.uk
Phone: +44 75500 15868
Prefer a service overview instead?
Hire a GEO consultant in the UK
Generative Engine Optimisation guide